- #1: Media Fragmentation
"Consumers are everywhere, all at the same time."
- #2: Smartphone Device Adoption Has Reached Half of U.S. Population
- #3: Content Marketing Is Still King
- #4: Facebook Is Still Dominant
- #5: Users Notice More Branded Content on Their News Feed
- #6: Twitter Getting More Popular
For entrepreneurs this means:
"If you know how media fragmentation works and how to engage with consumers across multiple channels and devices, you’ll maximize value for your brand."