What / Course presentation

Course presentation
Profile
Become a food entrepreneur in two weeks and build a business concept. Whether you want to create a cooking book, a weblog about food and nutrition, develop new courses or training seminars or a brand new concept, this is the course. You will work intensely with creating a road map and working plan for your concept in relation to fellow entrepreneurs.
 
Learning outcomes
  • Students have been inspired and see new opportunities within the food and health industry.
  • Students have worked with specific ideas, projects and concepts.
  • Students can discuss and relate critically to development of new activities, products and knowledge in the food and health industry.
  • Students can reflect opportunities and barriers for implementation of new ideas and concepts.
  • Students have gained an understanding for innovation as a process to work with new knowledge and generate new ideas.
  • Students have experienced a working environment similar to that of a real entrepreneur.
Learning activities
  • Guidance and mentoring
  • Lectures
  • Self-work with idea and concept
  • Field trips / study visits
  • Assignments related to project
  • Discussion about entrepreneurship topics
  • Training seminars
  • Visit to entrepreneurship fair
Course description

We will simulate the life of a full time entrepreneur. As participant in the Food Entrepreneur course you will work in a creative and experimenting environment. You will be guided through the development stages in creating and shaping a company/business or project focusing on health, nutrition or food related activities.

You can come with an initial idea which will be lifted from idea to concept so you after the course have a well-researched, discussed and described company/business/project profile to continue your journey as a food entrepreneur from - maybe you can create the basis for your future job and career as a food entrepreneur.

Guidance and mentoring will be both from the facilitators and other students. The two weeks will be arranged in a setting as an intense working laboratory with a shared schedule for working hours 

consisting of morning briefings/seminars, work with your project and mentoring, visit from/to food entrepreneurs, meal meetings and master classes. There will also be possibilities for training in topics as pitching, marketing, press contact, IT and web and a visit to an entrepreneurship fair.

Themes for the course:

  • Road map for your project/concept
  • Healthy projects and concepts
  • Effectual action vs causal logic
  • Network in theory and practice
  • From uncertainty to opportunity
  • Effectual Principles: Means, affordable loss, co-creation, contingencies and world view
Inspiration to the course from Steve Blank
Course road map
 
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Course hosts and organizers

VIAVIA University College
VIA is the third largest educational institution in Denmark. Through a huge procts called "Entrepreneurship in VIAs educations" numerous projects, events and courses have been developed and funded. See the following links for further information:
 
The objectives for the Department of Higher Education are to ensure the development of subjects and courses within the field of entrepreneurship.

Moreover, it is important to develop and test teaching materials, methods, and technologies to stimulate entrepreneurship in the teaching environment. This is partly accomplished by tests and development of teaching materials, and partly by offering resources to projects that have innovation and entrepreneurship focus.