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Recommended readings for the course
- Blank, S. (2013): Why the lean startup changes everything, Harvard Business Review May 2013, 9p
- Blank, S. (2010): What is a startup? First principles located at http://steveblank.com/2010/01/25/whats-a-startup-first-principles/ 140813, 3p
- Colao, J. J.(2012): Get outta the lab!, Forbes, August 20, 2012, 3p
- Ries, E. (2011): Build, measure, learn, INC. October 2011, 7p
- Ries, E. (2012): Welcome to the success factory, Management today April 2012, 5p
- Wang, J. (2012): Radicals & Visionaries, Entrepreneur March 2012, 3p
- Kotter, J. P. (2012): Accelerate, Harvard Business Review, November 2012, 12p
- Kelley, T. and Kelley, D. (2012): Reclaim Your Creative Confidence - How to get over the fears that block your best ideas, Harvard Business Review, December 2012, 5p
- Ulukaya, H. (2012): Nothing but good, Exceptional Special edition, November 2012, 4p
- Gruely, B. (2013): How a Turkish immigrant made a billion dollars in eight years selling yogurt, Bloomberg Businessweek, issue 02-04-13, 5p
- Verganti, R. (2011): Designing breakthrough products, Harvard Business Review, October 2011, 7p
- Edmondson, A. C. (2011): Strategies for learning from failure, Harvard Business Review, April 2011, 8p
- McGrath, R. G. (2011): Failing by design, Harvard Business Review, April 2011, 9p
- Sawhney, M., Wolcott, R. C. and Arroniz, I. (2006): The 12 Different Ways for Companies to Innovate, MIT Sloan Management Review, Spring 2006, 10p
- Onyemah, V, Pesquera, M. R. and Ali, A. (2013): What entrepreneurs get wrong, Harvard Business Review, May 2013, 6p
- Spinelli, S., Neck, H. M. and Timmons, J. A. (?): The Timmons Model of the Entrepreneurial Process, 10p
- Beinhocker, E., Davis, I. and Mendonca, L. (2009): The 10 trends you have to watch, Harvard Business review, July-August 2009, 6p
- Kumar, V. and Mirchandani, R. (2012): Increasing the ROI of social media marketing, MIT Sloan Management Review, Fall 2012, Vol 54, no 1, 8p
- Battilana, J. and Casciaro, T. (2013): The Network Secrets of Great Change Agents, Harvard Business Review, July-August 2013, 7p
- Malhotra, A., Malhotra, C. K. and See, A. (2012): How to get your messages retweeted, MIT Sloan Management Review, Winther 2012, Vol 53, no. 2, 7p
- Vinderskov, K. (2006): NABC-method, Socrates 2006
Books for further reading
(btw: Check if the books are something for you through www.goodreads.com)
The lean startup by Eric Ries
- explains how today’s entrepreneurs use continuous innovation to create radically successful businesses.
Innovation - the five principles for creating what customers want by Curtis R. Carlson & William W. Wilmot
- true innovation is about delivering value to customers.
Background articles on entrepreneurship
- Greg A. Stevens and James Burley (1999): Piloting the rocket of radical innovation, Research & Technology Management, 1999.
Selecting the right people for the right roles dramatically improves the effectiveness of new business development.
- Blenker, P., Korsgaard, S., Neergaard, H., Thrane, C. (2011): "The questions we care about", Industry and Higher Education, vol. 25, nr. 6, s. 417-427.
Food for thought
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