“Dear Starlet” is created by the
designer Amalie Egholm. After graduating from TEKO design and business
academy she established the company Vision Tex ApS in 2007 as a
rebellions alternative in the fashion and lifestyle industry. She is focused on
full-filling the existing needs on the markets instead of forcing new needs to
life. In the first matter she has centered her interest and activity on the
undermined segment: plus-size women, launching the brand “Dear Starlet” in
2008.
"The brand "Dear
Starlet" is positioned as "advanced" in the high-price segment. It experiments with the
aesthetic dimensions of the female curves and variations. "Dear
Starlet" regards beauty ideals, as a question of female power and
satisfaction, independent of size. The collections are developed in a way,
which favors 7 different body shapes and the styles are only made of fabrics
that offer great luxurious comfort. The styles are available from size
42-56."