“Dear Starlet” is created by the designer Amalie Egholm. After graduating from TEKO design and business academy she established the company Vision Tex ApS in 2007 as a rebellions alternative in the fashion and lifestyle industry. She is focused on full-filling the existing needs on the markets instead of forcing new needs to life. In the first matter she has centered her interest and activity on the undermined segment: plus-size women, launching the brand “Dear Starlet” in 2008.

"The brand "Dear Starlet" is positioned as "advanced" in the high-price segment. It experiments with the aesthetic dimensions of the female curves and variations. "Dear Starlet" regards beauty ideals, as a question of female power and satisfaction, independent of size. The collections are developed in a way, which favors 7 different body shapes and the styles are only made of fabrics that offer great luxurious comfort. The styles are available from size 42-56."